Ever noticed how many folks have adopted "designer" religions? People feel completely comfortable, and actually empowered by, picking and choosing what parts of what religion they like while rejecting any parts with which they disagree.
For those people, faith is all about choice. But here's a question.
If you believe in a god that's your custom creation, how powerful can your god be ... since you were powerful enough to create him/her/it in the first place?